5 Steps for Building a Strong Brand Image
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
Tag: small business
Brands Live a Life of Their Own
My first lesson in branding came from a cobbler. Not just any cobbler – my uncle, who’s made repairing people’s shoes his life’s…
Competing on Price is a Race to Bottom
One of the biggest fears of any small business owner is the customer going to the competition. So they’re often tempted to drop…
How to Communicate Your Brand Vision to Your Employees
If you want to boost your employees’ level of job satisfaction and loyalty, then a clearly communicated brand vision is the place to…
How to Communicate Your Vision So Customers Fall in Love With Your Brand
One of the best ads ever made doesn’t show the product. There’s not a computer in sight. No mention of megahertz and features….
How Your Brand Vision Can Change the World
Henry Ford’s vision catapulted the Ford Motor Company to the top of the automobile industry in the early 20th century. Because of his…
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