One of the biggest fears of any small business owner is the customer going to the competition. So they're often tempted to drop prices. Especially when the client says, "So-and-so has this cheaper." Most businesses try to match "So-and-so's" price, while the correct answer is, "That's great. Then go buy them from So-and-so."
If you want to boost your employees' level of job satisfaction and loyalty, then a clearly communicated brand vision is the place to start. This will give them a greater sense of purpose. It will empower them to make a difference in the world and allow them to become a part of something greater than themselves without losing themselves in the process.
One of the best ads ever made doesn't show the product. There's not a computer in sight. No mention of megahertz and features. Not even benefits of owning an Apple computer. And yet, nearly 40 years later, we're still talking about it. That's the power of communicating a brand vision.
Henry Ford's vision catapulted the Ford Motor Company to the top of the automobile industry in the early 20th century. Because of his vision of a car in every garage, he adapted the moving assembly line process to car manufacturing. This enabled his company to make, market, and sell their crown jewel - the Model T at a significantly lower price than any of their competitors. For a while, Ford was the face of innovation.
Motivation is one of the biggest dream-killers in existence. It's right up there with fear of failure, procrastination, and Netflix. That's why motivational videos on YouTube get millions of hits while the people watching them go through the motions. And why so few live with purpose and intent.
"This isn't my first time at the gym", he said while rolling his eyes. I'd just told him he was on the express train to Snap City (not a fun place to be, especially as a teenager). His deadlift form was horrible, which could've led to a serious injury, so I corrected him. Yet the kid was having none of it.
I fell head first onto the concrete. It was ugly, painful, and (lucky for my face) metaphorical. This educational fall determined how I'd live the next four years of my life - working a 9 to 5, slowly sinking into an existential abyss of my own making. Every time the alarm rang and I didn't feel like getting up, was a painful reminder I had failed at making it on my own. It was a tough pill to swallow. Barrels of coffee and the occasional energy drink I consumed helped me stay awake through the toughest of times, but there was nothing that could help with the growing frustration. There I was - trapped once again. I had to get away.
As a society, we are truly, madly, deeply in love. We glorify and idolize the object of our adoration with the vim and vigor of a Romeo, desperately longing for the affection of his Juliet. And like in the Shakespearian tragedy, this affair does not end well. But it's high time we finally admitted it to ourselves - this is a toxic relationship and we need to end it. While it may feel good in the moment, it's doing more harm than good in the long run. I'm talking, of course, about our obsession with "overnight success".
It's 3 AM. The hour of poets, artists, writers, and passionate lovers. No people bustling around, talking on the phone or shouting at their kids. No cars speeding through the busy streets like workers in an ant farm. It's quiet. Only a powerful thunder occasionally breaks the silence with a loud roar, as if to remind me the outside world still exists.
There used to be a cute little cafe in my town. They had the best coffee selection for miles. Not to mention the place was very tastefully decorated and had a welcoming atmosphere. The only problem? It was on the other end of town. Since I don't have a car and I rarely use public transport, I had to walk for 40 minutes to get there.