Buzludzha, Bulgaria
Less is sometimes more. This is one concept new business owners have a hard time accepting. Oftentimes when I consult a new client, it turns out they try to be all things for all people. Then I start to explain why that's a bad idea. But even then, there's some doubt lingering in the air.
E-commerce failure
I shut down my browser and left the room. After looking at bad websites for over an hour, I needed a nice hot cup of jasmine tea to calm me down. While I was waiting for the water to boil, I had an epiphany. Many of the reasons why over 80% of e-commerce businesses fail have to do with financial and business management (d’uh). But I’ve also seen my fair share of horrible marketing practices. Which inspired me to write this article. Here are 5 reasons why your e-commerce marketing is failing and how to improve.
Red bull marketing, positioning and branding

Being irrational can lead to billions of dollars in revenue. Especially when you're the new kid on the block and want to create a name for yourself. Quickly.

This is what Red Bull did. Thanks to genius marketing and killer positioning, they managed to carve up an entirely new market for themselves. How did they do it? Let's dive right in.