If You Have to Say You’re the Best, You Probably Aren’t
Apple doesn’t need to say they’re the best. In the minds of their customers, they already are. And people on the fence will…
Tag: marketing
How Rumination Makes Me a Better Writer
I’ve been thinking about this moment for a week. The moment I finally sit down and words begin to appear on the canvas…
When to Specialize and When to Generalize
Less is sometimes more. This is one concept new business owners have a hard time accepting. Oftentimes when I consult a new client,…
5 E-commerce Marketing Strategy Elements You Need to Use Today
Breaking into e-commerce isn’t easy. It’s still a growing field, but there’s also a lot of competition in almost every conceivable niche. This…
How Red Bull Used Marketing to Give Themselves Wings
Being irrational can lead to billions of dollars in revenue. Especially when you’re the new kid on the block and want to create…
5 Marketing Lessons I Learned from Kurt Vonnegut
Kurt Vonnegut is to marketers what Rembrandt is to photographers. While’s he’s technically not one, studying him is a great way to improve…
Load More