Rumination about a home made meal
I've been thinking about this moment for a week. The moment I finally sit down and words begin to appear on the canvas in front of me. Few things are more intimidating to a writer than looking at a blank page.
Buzludzha, Bulgaria
Less is sometimes more. This is one concept new business owners have a hard time accepting. Oftentimes when I consult a new client, it turns out they try to be all things for all people. Then I start to explain why that's a bad idea. But even then, there's some doubt lingering in the air.
Strategy
Breaking into e-commerce isn't easy. It's still a growing field, but there's also a lot of competition in almost every conceivable niche. This is what makes e-commerce marketing all the more crucial.
Red bull marketing, positioning and branding

Being irrational can lead to billions of dollars in revenue. Especially when you're the new kid on the block and want to create a name for yourself. Quickly.

This is what Red Bull did. Thanks to genius marketing and killer positioning, they managed to carve up an entirely new market for themselves. How did they do it? Let's dive right in.

Kurt Vonnegut
Kurt Vonnegut is to marketers what Rembrandt is to photographers. While's he's technically not one, studying him is a great way to improve your grasp on the finer things in life. And make no mistake - marketing is one of those finer things. It goes way deeper than making a few sales.
Sonic old vs. new design
Video game movies have been the staple of bad cinema for decades. From Super Mario Bros. and Street Fighter to Tomb Raider and Need for Speed, movies cannot capture the magic of their interactive counterparts.
For centuries, alchemists tried to turn a common metal into gold. This was one of the grandest pursuits. The Holy Grail. But they never managed to do it. No, this feat was actually accomplished by a king and by using not alchemy, but marketing!