People often ask me what's the difference between e-commerce and digital marketing. I'm always stunned by this question. To me, the answer has always seemed obvious and intuitive. Until I actually thought about it.
E-commerce is rapidly expanding. So much so, even traditional retail behemoths like Walmart want in on the action. It should come as no surprise e-commerce now accounts for 16% of all sales in the US alone. In 2019, it was a 601B dollar pie, and everyone wants a piece of it. But what drives the growth of e-commerce? What is the reason behind this rapid expansion? Today, I'll give you the answer.