The art of storytelling
With all this oversaturation and overoptimization, we seem to have lost the art of storytelling in the process. The Internet offers more how-to's than we know what to do with. But it's the human part of the stories that seems to be brushed aside. Indeed, humanity has been stripped off of web writing and all that remains is barebones information that replicates itself ad infinitum like a primordial single-cell organism.
People often ask me what's the difference between e-commerce and digital marketing. I'm always stunned by this question. To me, the answer has always seemed obvious and intuitive. Until I actually thought about it.