5 Steps for Building a Strong Brand Image
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
Tag: brand strategy
The Importance of Storytelling in Branding: How to Use it Effectively
Storytelling is by far the most powerful tool humanity has ever created. It’s as useful today as it was 100,000 years ago. Whether…
How to Communicate Your Brand Vision to Your Employees
If you want to boost your employees’ level of job satisfaction and loyalty, then a clearly communicated brand vision is the place to…
How to Communicate Your Vision So Customers Fall in Love With Your Brand
One of the best ads ever made doesn’t show the product. There’s not a computer in sight. No mention of megahertz and features….
How Your Brand Vision Can Change the World
Henry Ford’s vision catapulted the Ford Motor Company to the top of the automobile industry in the early 20th century. Because of his…
What is a Brand? The Anatomy of Trillion-dollar Companies
A brand is a mental space a business, organization, or even a person holds in people’s heads. It’s a perception, a feeling. But…
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