Give your brand a voice
A unique voice will make your brand immediately recognizable.
Stand out from the crowd
Having a distinct brand voice would allow you to stand out from the competition.
Connect with your audience
The right tone of voice will help you connect with your audience.
Selling without yelling
Words can sell, even if they’re but a gentle whisper. No need to yell if your message is crisper.
Giving your business a distinct voice will help you cut through the noise.
Great brands are recognizable. They have a unique tone of voice. When you read one of their copies, you just know it. And because you know it, you trust it. That’s the power of a brand voice.
And here’s the thing – you don’t need to be a multinational corporation worth a trillion dollars to have your own voice. Every brand needs one.
We all have a friend who has a great voice. He doesn’t need to say anything special, but his voice is distinct enough that we can immediately pick it out from the crowd. If that’s how your business “sounds” to your customers, you will never have a problem selling.
Tell your story and connect with your audience.
Brands that last are brands that create a real bond with their customers. People who buy from such brands feel like they’re joining an exclusive club. And this story is clearly communicated.
“Here’s to the crazy ones…”, and suddenly, anyone who owned an Apple knew why they were buying it. Because they wanted to be a part of that club – an innovator, a trouble maker, a rebel. They wanted to be a part of the story.
Connecting with your audience is one of the most powerful feats you can achieve in business. Let’s do it together.
You don’t need to shout from the rooftops to be heard.
The Internet has given us a great many things, but it’s also slashed our attention spans into little byte-sized pieces. The average user reads around 20% of a web page. But when that web page is well crafted, 20% is more than enough.
Once you have a recognizable message and brand voice, you won’t have to shout in order to be heard. Your words will echo in the minds of your customers. Speak softly and carry a great brand.