Psychology-based copywriting that sells.

Words don’t make people buy from you. Psychology does. This is where I come in.
Stand out in a sea of noise

Psychology-based copywriting to help you cut through the noise.

Your website is a sales agent working tirelessly 24/7 to grow your business. At least it should be if you have a great copy. Most websites don’t. They’re like empty stores – even if customers walk in, they leave immediately. We can fix that.

Through psychology-based copywriting, I can help your website become the hard-working sales asset it’s supposed to be. Psychology is at the heart of persuasion, so I’ll enable you to understand and reach your customers like never before.

Art and science united

Could William Shakespeare sell you a beer?

Shakespeare was a master of painting pictures with words. But he also understood human psychology. He knew how to use surprise to capture the reader’s attention. Just like this question captured yours.

Capturing attention is merely one of the benefits of psychology-based copywriting. Here are a few more:

All this helps to increase your bottom line and grow your business.

How it works

Step 1: Initial contact

We’ll get in touch by email. I’ll send you a few routine questions about your business, such as what’s your business, how long have you been in business, why have you decided that now is the time to get your copy updated, why have you chosen me, what’s your budget, etc. It usually takes two to three emails to get all the information I need so we can move on to step 2.

Note: This is where I need to mention I only work with useful businesses. So if you’re in the gambling niche or crypto, don’t waste your time trying to work with me.

Step 2: Official offer

Once I have the information I need, I’ll draft a business offer for you. The offer will include a detailed explanation of the problem you’re facing and how I’ll help you solve it. The offer is non-obligatory, meaning you don’t have to work with me if the offer doesn’t seem fair to you. I’m not the cheapest copywriter you can find, so if my prices are too high, there are plenty of other fish in the sea. However, bear in mind those prices reflect not only my skill and experience but also the process behind helping businesses grow. With that said, if you agree we move on to step 3.

Note: Before we begin, you need to send me 50% of the payment in advance.

Step 3: Brand strategy discussion

If you have a brand strategy, this is where you’ll give me access to it. Your brand strategy should include relevant information such as target audience profiles, benefits, UVP, positioning, and more. It should tell me everything I need to know about your customers and your business so I can do my job. If you don’t have psychographic profiles, I’ll create them for you because those are important. In case you don’t have a brand strategy at all, I’ll help you create one. Brand strategy is immensely important, so we can’t skip this step.

Step 4: Copywriting

This is where I take over and do my magic. I’ll do all the necessary research and start carefully crafting the copy based on the target audience’s psychological profile. I’ll dive deep into their pains, goals, and dreams to make it clear how your business can benefit them. Once I have a draft of the copy, I’ll send it to you and we’ll discuss any edits if necessary. You get two rounds of revisions, but I’ve never had to use the second one so far.

Step 5: Finalize the project

Once I deliver everything, we’re ready to finalize the project and discuss future steps. Some clients hire me to write their blog articles. Others take me on retainer as a brand consultant. We’ll discuss your needs and see if I can help.

Client Testimonials

What Clients Say About Me

I don’t need to toot my own horn. Here’s some happy people doing it for me: 

They say “the first steps are always the hardest”. But anyone who has started knows the rest of the steps aren’t easy, either.

The strategy Atanas created for me helped me realize my business, which had been only an idea for a long time. More importantly, he gave me lots of useful advice on how to continue. Brilliant, clear, and detailed.

Working with intelligent people is a challenge. It enables us to elevate our own level of communication. This is what happened here. It was exciting.

I’ve already recommended Atanas’ services and will continue to do so. He’s that good.

B. Tumbarov


From the team of “OLIMP” driving school, we want to express our gratitude to the incredible Atanas Dzhingarov. With his professionalism and amazing attitude helped us improve our website. With his friendly approach and competence, he managed to clarify to us where our weak points are, what to do to attract more people and how to make the information accessible to our audience.

Not only does he do his job perfectly, but he will also extend a friendly hand and help you bring out the best, and together achieve a higher level of professionalism.
Thank you for your help!


Driving school

Atanas is a true professional, very communicative and punctual. He is also a great writer, so if you are looking for one, don’t hesitate to give him a try.