Establish your purpose
A strong purpose will allow you to build a business that lasts.
Position yourself well
Proper positioning allows you to outmaneuver your competitors without wasting your resources.
GET TO KNOW YOUR CUSTOMERS
Your customers are the core of your business. We’ll get to know them well.
create a stable brand
Create a sustainable business and win over the hearts of your customers.
Branding is all about perception. Let’s make it a good one.
What makes some brands stand out? There’s the logo, sure. Brand colours, undoubtedly. But those are not enough to make a brand. People don’t buy Nike because of the logo, just like they don’t pay premium for an Apple because of the damn apple.
No, these brands create a deeper connection with their customers. These purchases have meaning. If you don’t believe me, next time you see someone with an iPhone, go ahead and insult Apple (make sure you’re wearing your Nikes, because you’re going to have to run away).
Brands create a perception, but that perception doesn’t fall out of the sky. It has to be planned for and created. You brush your teeth, comb your hair, and dress well before you go on a date in order to project an image. But then again, that won’t matter if you don’t impress your date with your personality.
A brand strategy will allow you to do the same thing for your business.
The brand strategy will help you plan ahead.
To build a successful business, you need to know your audience, what they like and dislike, what ails them and how you can help. You need a plan. And you need to communicate your value clearly.
The brand strategy will take all of that (and more) into consideration in order to get you in front of the right people, the right way.
When you go on a date, you want to know a thing or two about the person you’ll be meeting. Outdoor or indoor? What do they like to eat? Bringing a vegan to a steakhouse is a quick way to end a first date.
Same thing applies to your business. Knowing your audience will allow you to make the right offers, with the right messaging and marketing.
I don’t need to toot my own horn. Here’s some happy people doing it for me:
They say “the first steps are always the hardest”. But anyone who has started knows the rest of the steps aren’t easy, either.
The strategy Atanas created for me helped me realize my business, which had been only idea for a long time. More importantly, he gave me lots of useful advice on how to continue. Brilliant, clear, and detailed.
Working with intelligent people is a challenge. It enables us to elevate our own level of communication. This is what happened here. It was exciting.
I’ve already recommended Atanas’ services and will continue to do so. He’s that good.
B. Tumbarov, lawyer
Become the talk of the town.
What do people do after a great first date? They tell their friends. Branding works the same way. Because when people tell their friends about your awesome business, their friends will also want in on the action. And soon enough, you will be the talk of the town.
But more than that, once the brand strategy is created, it can be used in your marketing, copywriting, customer support, business development, etc. Your business will establish real relationships with your customers. Just like the big guys.