Brand Strategy

Growing a business takes strategy.

You’ve heard it a thousand times – it takes hard work to succeed. But hard work without strategy is merely wasted effort.
Branding is all about perception. Let’s make it a good one.

Turn your business into a brand that stands out.

Wouldn’t it be great if customers could fall in love with your business at first sight? What if you could sweep them off their feet with just a few words? You can if you have a solid brand.

Brands create a deep connection with their customers. This connection imbues each purchase with meaning. And the best part is you don’t need to be an international conglomerate to have a brand. I can help you with that.


Bring more clarity and confidence to your business

A brand strategy is more than a few words on a piece of paper. It’s a way to create, capture, and communicate your vision and bring it to life. It’s a road map from where your business is to where you want it to be.

Your brand strategy is a great way to understand your target audience and create the infrastructure for the future development of your business. Here are some more benefits:

All this helps to increase your bottom line and grow your business.

How it works

Step 1: Initial contact

We’ll get in touch by email. I’ll send you a few routine questions about your business, such as what do you do business, how long have you been in business, why have you decided that now is the time to work on your brand, why have you chosen me, what’s your budget, etc. It usually takes two to three emails to get all the information I need so we can move on to step 2.

Note: This is where I need to mention I only work with useful businesses. So if you’re in the gambling niche or crypto, don’t waste your time trying to work with me.

Step 2: Official offer

Once I have the information I need, I’ll draft a business offer for you. The offer will include a detailed explanation of the problem you’re facing and how I’ll help you solve it. The offer is non-obligatory, meaning you don’t have to work with me if the offer doesn’t seem fair to you. I’m not the cheapest brand strategist you can find, so if my prices are too high, there are plenty of other fish in the sea. However, bear in mind those prices reflect not only my skill and experience but also the process behind helping businesses grow. With that said, if you agree we move on to step 3.

Note: Before we begin, you need to send me 50% of the payment in advance.

Step 3: Brand discovery sprint

This is where the fun begins! Your brand strategy should include relevant information such as target audience profiles, benefits, UVP, positioning, and more. You have all this information in your head, but it’s not structured in a way we can use. I’ll help you get it out of your head and refine it. We’ll schedule two or three meetings to discuss every little detail of your business. By the end, you’ll have already gained lots of clarity and a new perspective, though things might be a bit confusing before you see the final strategy in front of you.

Step 4: Creating the brand strategy

This is where I take over and do my magic. I’ll do all the necessary research and start carefully crafting the strategy, including target personas, psychological profiles, positioning statement, mission, vision, and more. All this information will later inform every other decision, such as where we should market your business, what your website copy should look like, design, logo, UX, etc. If this sounds a bit confusing, don’t worry about it – I’ll walk you through it. When you work with me, you get a partner, not a pair of hands to get some work done.

Step 5: Finalize the project

Once I deliver everything, we’re ready to finalize the project and discuss future steps. Some clients hire me to write their website copy or blog articles. Others take me on retainer as a brand consultant. We’ll discuss your needs and see if I can help.

Client Testimonials

What Clients Say About Me

I don’t need to toot my own horn. Here’s some happy people doing it for me: 

They say “the first steps are always the hardest”. But anyone who has started knows the rest of the steps aren’t easy, either.

The strategy Atanas created for me helped me realize my business, which had been only an idea for a long time. More importantly, he gave me lots of useful advice on how to continue. Brilliant, clear, and detailed.

Working with intelligent people is a challenge. It enables us to elevate our own level of communication. This is what happened here. It was exciting.

I’ve already recommended Atanas’ services and will continue to do so. He’s that good.

B. Tumbarov


From the team of “OLIMP” driving school, we want to express our gratitude to the incredible Atanas Dzhingarov. With his professionalism and amazing attitude helped us improve our website. With his friendly approach and competence, he managed to clarify to us where our weak points are, what to do to attract more people and how to make the information accessible to our audience.

Not only does he do his job perfectly, but he will also extend a friendly hand and help you bring out the best, and together achieve a higher level of professionalism.
Thank you for your help!


Driving school

Atanas is a true professional, very communicative and punctual. He is also a great writer, so if you are looking for one, don’t hesitate to give him a try.