Trail lights long exposure
There used to be a cute little cafe in my town. They had the best coffee selection for miles. Not to mention the place was very tastefully decorated and had a welcoming atmosphere. The only problem? It was on the other end of town. Since I don't have a car and I rarely use public transport, I had to walk for 40 minutes to get there.
Red bull marketing, positioning and branding

Being irrational can lead to billions of dollars in revenue. Especially when you're the new kid on the block and want to create a name for yourself. Quickly.

This is what Red Bull did. Thanks to genius marketing and killer positioning, they managed to carve up an entirely new market for themselves. How did they do it? Let's dive right in.