One of the biggest fears of any small business owner is the customer going to the competition. So they're often tempted to drop prices. Especially when the client says, "So-and-so has this cheaper." Most businesses try to match "So-and-so's" price, while the correct answer is, "That's great. Then go buy them from So-and-so."
Here's the bad news - in case your job can be easily automated, you're down for the count. If your paycheck depends on churning out quantity and not quality, you're easily replaceable by an AI. After all, what you can do, AI can do faster, better, and cheaper. And since it's usually the lowest bidders that win in these scenarios, you're out. The moment potential employers find out they can "solve their content needs for a few bucks a month", no one will bother with you.
If you want to boost your employees' level of job satisfaction and loyalty, then a clearly communicated brand vision is the place to start. This will give them a greater sense of purpose. It will empower them to make a difference in the world and allow them to become a part of something greater than themselves without losing themselves in the process.
A productocracy is "a product or a service that has a distinctive value skew in the marketplace which incites unsolicited recommendations from its current customers, creating new customers."
People often ask me what's the difference between e-commerce and digital marketing. I'm always stunned by this question. To me, the answer has always seemed obvious and intuitive. Until I actually thought about it.
"This isn't my first time at the gym", he said while rolling his eyes. I'd just told him he was on the express train to Snap City (not a fun place to be, especially as a teenager). His deadlift form was horrible, which could've led to a serious injury, so I corrected him. Yet the kid was having none of it.
Her tone suddenly changed. She had just asked me how much I would charge for a brand strategy and the answer damn near shocked her. That's the trouble with intellectual work - like art, many people think it's easy. And even though it's the thing that can make-or-break their business, it's oftentimes the thing they least want to pay for. Which is awesome, because many disqualify themselves from working with me. This way, when I actually take on a client, I know two things: they're serious and they respect my work. A positive working relationship is impossible without either of these prerequisites. So when someone doesn't take "thinking" seriously, I know we're not the right fit.
Even someone brought up in the concrete jungle, such as myself knows there's a fundamental principle in fishing. You catch fish with what fish likes, not what you like. This concept is equally important to both fishermen and business owners.
I've been thinking about this moment for a week. The moment I finally sit down and words begin to appear on the canvas in front of me. Few things are more intimidating to a writer than looking at a blank page.
Less is sometimes more. This is one concept new business owners have a hard time accepting. Oftentimes when I consult a new client, it turns out they try to be all things for all people. Then I start to explain why that's a bad idea. But even then, there's some doubt lingering in the air.