Competing on Price is a Race to Bottom
One of the biggest fears of any small business owner is the customer going to the competition. So they’re often tempted to drop…
Category: E-commerce
Productocracy: How to Outclass Your Competition
A productocracy is “a product or a service that has a distinctive value skew in the marketplace which incites unsolicited recommendations from its…
What is the Difference Between E-commerce & Digital Marketing and Why Should You Care?
People often ask me what’s the difference between e-commerce and digital marketing. I’m always stunned by this question. To me, the answer has…
Is Your Business Doomed?
It’s 3 AM. The hour of poets, artists, writers, and passionate lovers. No people bustling around, talking on the phone or shouting at…
Advantages and Disadvantages of E-commerce Over Traditional Commerce
E-commerce is rapidly expanding. So much so, even traditional retail behemoths like Walmart want in on the action. It should come as no…
5 Reasons Your E-commerce Marketing is Failing and How to Improve
I shut down my browser and left the room. After looking at bad websites for over an hour, I needed a nice hot…
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