The Era of Deconstructive Marketing
Deconstructive marketing is a departure from conventional marketing strategies. It delves into the essence of language, discourse, and visual symbolism used in marketing…
Deconstructive marketing is a departure from conventional marketing strategies. It delves into the essence of language, discourse, and visual symbolism used in marketing…
An interesting brand called “Dronamics” caught my attention recently. They aim to be “the world’s first cargo drone airline” and they hail from…
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
Storytelling is by far the most powerful tool humanity has ever created. It’s as useful today as it was 100,000 years ago. Whether…
My first lesson in branding came from a cobbler. Not just any cobbler – my uncle, who’s made repairing people’s shoes his life’s…
Apple doesn’t need to say they’re the best. In the minds of their customers, they already are. And people on the fence will…