E-commerce failure
I shut down my browser and left the room. After looking at bad websites for over an hour, I needed a nice hot cup of jasmine tea to calm me down. While I was waiting for the water to boil, I had an epiphany. Many of the reasons why over 80% of e-commerce businesses fail have to do with financial and business management (d’uh). But I’ve also seen my fair share of horrible marketing practices. Which inspired me to write this article. Here are 5 reasons why your e-commerce marketing is failing and how to improve.
Strategy
Breaking into e-commerce isn't easy. It's still a growing field, but there's also a lot of competition in almost every conceivable niche. This is what makes e-commerce marketing all the more crucial.
Boxing and business
My mouth was full of blood. I could feel its warm, metallic taste as my tongue was swimming in the red liquid like it was an Olympic event. "What the hell did I get myself into?", I thought to myself.
Red bull marketing, positioning and branding

Being irrational can lead to billions of dollars in revenue. Especially when you're the new kid on the block and want to create a name for yourself. Quickly.

This is what Red Bull did. Thanks to genius marketing and killer positioning, they managed to carve up an entirely new market for themselves. How did they do it? Let's dive right in.

Conversion rate optimization problems usual suspects
Conversion rate is the percentage of visitors who end up becoming paying customers. In essence, you want that number to be high. You're spending a bajillion dollars on Facebook ads, Google ads, SEO, and black magic just so you can get people on your site. If they leave without buying anything, you're effectively losing money.
Kurt Vonnegut
Kurt Vonnegut is to marketers what Rembrandt is to photographers. While's he's technically not one, studying him is a great way to improve your grasp on the finer things in life. And make no mistake - marketing is one of those finer things. It goes way deeper than making a few sales.
Sonic old vs. new design
Video game movies have been the staple of bad cinema for decades. From Super Mario Bros. and Street Fighter to Tomb Raider and Need for Speed, movies cannot capture the magic of their interactive counterparts.
For centuries, alchemists tried to turn a common metal into gold. This was one of the grandest pursuits. The Holy Grail. But they never managed to do it. No, this feat was actually accomplished by a king and by using not alchemy, but marketing!