5 Steps for Building a Strong Brand Image
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
Author: Atanas Dzhingarov
The Importance of Storytelling in Branding: How to Use it Effectively
Storytelling is by far the most powerful tool humanity has ever created. It’s as useful today as it was 100,000 years ago. Whether…
Brands Live a Life of Their Own
My first lesson in branding came from a cobbler. Not just any cobbler – my uncle, who’s made repairing people’s shoes his life’s…
If You Have to Say You’re the Best, You Probably Aren’t
Apple doesn’t need to say they’re the best. In the minds of their customers, they already are. And people on the fence will…
Creating a Monster
My biggest nightmare as a copywriter and consultant is helping someone to create a monster. I don’t want to be some kind of…
Competing on Price is a Race to Bottom
One of the biggest fears of any small business owner is the customer going to the competition. So they’re often tempted to drop…
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