The Era of Deconstructive Marketing
Deconstructive marketing is a departure from conventional marketing strategies. It delves into the essence of language, discourse, and visual symbolism used in marketing…
Author: Atanas Dzhingarov
Brand Analysis of Dronamics
An interesting brand called “Dronamics” caught my attention recently. They aim to be “the world’s first cargo drone airline” and they hail from…
Procrastination is Killing Your Business
Procrastination is a large boa that’s wrapped itself around your business and is slowly suffocating it. This metaphor may seem a bit extreme,…
5 Steps for Building a Strong Brand Image
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
The Importance of Storytelling in Branding: How to Use it Effectively
Storytelling is by far the most powerful tool humanity has ever created. It’s as useful today as it was 100,000 years ago. Whether…
Brands Live a Life of Their Own
My first lesson in branding came from a cobbler. Not just any cobbler – my uncle, who’s made repairing people’s shoes his life’s…
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