Procrastination is Killing Your Business
Procrastination is a large boa that’s wrapped itself around your business and is slowly suffocating it. This metaphor may seem a bit extreme,…
Procrastination is a large boa that’s wrapped itself around your business and is slowly suffocating it. This metaphor may seem a bit extreme,…
Building a strong brand image is a lot like carving your name into a tree – it’s not easy, but it’s there to…
Storytelling is by far the most powerful tool humanity has ever created. It’s as useful today as it was 100,000 years ago. Whether…
My first lesson in branding came from a cobbler. Not just any cobbler – my uncle, who’s made repairing people’s shoes his life’s…
Apple doesn’t need to say they’re the best. In the minds of their customers, they already are. And people on the fence will…
My biggest nightmare as a copywriter and consultant is helping someone to create a monster. I don’t want to be some kind of…