Brand strategy

Find out how to provide more value and turn your customers into brand evangelists.


Get the right message to the right people. 

product photograhy

For when a picture really is worth a thousand words.


You can’t always go to your customers, so make them come to you.

Dzhingarov – difficult to pronounce, easy to work with.

Who am I and why should you care?

I help small business owners find their brand voice and put their products in front of the right audience.

I’m what you might call a triple threat – I’m a strategist, a copywriter, and a photographer. The three aren’t mutually exclusive. In fact, they build up quite nicely on each other, giving me a unique skill set to help build your business. 

My story

Ever since I was a kid, I’ve enjoyed writing. While others shuddered at the idea of writing assignments, I welcomed them with open arms. But I never thought I would be doing it for a living. And yet…

While I was at university, a friend of mine started a job writing blog posts for a cleaning company. Accidentally, a team member got fired, so my friend arranged an interview. I went there, passed their writing tests with flying colors and that’s how my journey into the world of professional writing and SEO began. Dumb luck or destiny – I leave such judgments to you. 

Writing about different ways to clean crap was hardly a dream job, but it was a start. It gave me a way into this world, yet it also started to drain me. It quickly became apparent I wasn’t made for the 9 to 5 life. I fuckin’ hated it. However, it took me several years before I felt I was good enough to make it on my own as a consultant and quit. I haven’t looked back since. 

My skills and competencies

Like I said, writing has always been a passion of mine. Perhaps it comes from my interest in people. When I was a kid, we moved a lot, so I had to learn to adapt. Quickly. At some point, figuring people out became second nature. 

That’s why I studied psychology at university. It helps with both brand strategy and copywriting because it makes it easier to understand people and their problems. And that’s what marketing is all about at its core – people, their problems, and solutions. 

I found my passion for photography a bit later, but I managed to quickly catch up. I shoot and edit everything myself. 

The synergy between these skills allows me to offer a unique service and help my clients in a unique way. But enough about me. Let’s talk about you and your business.