I shut down my browser and left the room. After looking at bad websites for over an hour, I needed a nice hot cup of jasmine tea to calm me down. While I was waiting for the water to boil, I had an epiphany. Many of the reasons why over 80% of e-commerce businesses fail have to do with financial and business management (d’uh). But I’ve also seen my fair share of horrible marketing practices. Which inspired me to write this article. Here are 5 reasons why your e-commerce marketing is failing and how to improve.