Kurt Vonnegut is to marketers what Rembrandt is to photographers. While's he's technically not one, studying him is a great way to improve your grasp on the finer things in life. And make no mistake - marketing is one of those finer things. It goes way deeper than making a few sales.
Video game movies have been the staple of bad cinema for decades. From Super Mario Bros. and Street Fighter to Tomb Raider and Need for Speed, movies cannot capture the magic of their interactive counterparts.
For centuries, alchemists tried to turn a common metal into gold. This was one of the grandest pursuits. The Holy Grail. But they never managed to do it. No, this feat was actually accomplished by a king and by using not alchemy, but marketing!