Here’s how I can help

Brand strategy

Find out how to provide more value and turn your customers into brand evangelists.

Copywriting

Get the right message to the right people. 

product photograhy

For when a picture really is worth a thousand words.

SEO

You can’t always go to your customers, so make them come to you.

About me

I help small business owners find their brand voice and put their products in front of the right audience.

My name is Atanas Dzhingarov (I know it’s a mouthful, so you can call me AJ) and I’m what you might call a triple threat

– I’m strategist;
– I’m a writer;
– I’m a photographer.

Want to learn a bit more about me? Click the button below. 

My Services

Learn a little bit about my process. Let’s grow your business together.

Brand Strategy

Brand Strategy

Many small (and even mid-sized) businesses don’t have a brand strategy. This often leads to plateaus and stagnation. Here’s how we can fix this.

Copywriting

Copywriting

Even the best strategy is useless if it’s not implemented well. This is where copywriting comes in. We’ll make sure your audience gets the right message.

Product Photography

When it comes to e-commerce, product photography is essential. People can’t interact with your wares, so quality product photos become the next best thing. 

Portfolio

Check out my work on product photography:

Happy Corner

These shots were for an online store called Happy Corner. They were selling Swarovski jewelry. 

Kaloyan-2000

Kaloyan-2000 is a meat processing enterprise. They needed to update their product photography for catalogs and advertising. 

The Watch Challenge

This is a project I challenged myself with. I took an old banged up watch and tried to present it in the best way possible. You’ll be judge of the result. 

Client Testimonials

I don’t need to toot my own horn. Here’s some happy people doing it for me: 

I have been working with Atanas for a short while and continue to be impressed by his commitment to be up front and honest and be conscious of delivering to client expectations. This was a complicated assignment that required analyzing others work and adapting his style to the existing work to complete a full written document. I look forward to working with Atanas again in the near future.

D. Webb, publisher

Atanas is a true professional, very communicative and punctual. He is also a great writer, so if you are looking for one, don’t hesitate to give him a try.

M. Kim, webmaster

Atanas did some editing work on an ebook that another writer had done for me, and as usual Atanas did a fantastic job! A great writer and very thorough researcher. I recommend him.

G. Crawford, publisher

“This guy’s awesome. I wanna hire him.”

Latest news from my blog

I tell stories about marketing, advertising, business, branding and more.

Veliko Tarnovo
One of the biggest fears of any small business owner is the customer going to the competition. So they're often tempted to drop prices. Especially when the client says, "So-and-so has this cheaper." Most businesses try to match "So-and-so's" price, while the correct answer is, "That's great. Then go buy them from So-and-so."
The Peter Principle
According to Dr. Peter, every position in a hierarchy will sooner or later be filled by someone incompetent for that position. Considering the current hiring and promotion practices all over the world, this should come as no surprise. Sadly, little has changed on that front over the past 50 years.
GPT-3 Writing AI
Here's the bad news - in case your job can be easily automated, you're down for the count. If your paycheck depends on churning out quantity and not quality, you're easily replaceable by an AI. After all, what you can do, AI can do faster, better, and cheaper. And since it's usually the lowest bidders that win in these scenarios, you're out. The moment potential employers find out they can "solve their content needs for a few bucks a month", no one will bother with you.

How to find me

Follow the White Rabbit… or, you know, just drop me a few lines below. That works, too.

contact information

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